Mike Echter
Through my multi-decade career as a PR leader, strategic counselor and hands-on creator, I’ve helped companies and brands manage their reputation, stand apart in their markets, organize their internal and external communications, and power up their social media and influence.
My specialized expertise centers on helping organizations develop and launch insightful thought leadership that drives business success, win big in awards competitions around the world, and position executives as leading experts in their industries.
Global Expertise
I’ve spent my entire career navigating the fast-paced agency world, including the last 19 years at MSL — one of the world’s largest global PR agency networks.
As MSL’s Global Director of Corporate Communication, I led the company’s rebranding as the influence and impact agency and helped guide development of best-in-class global influencer marketing offering supported by innovative technology. As the high-energy New Business Director of MSL’s New York office, I built my own reputation as a strategic and highly creative thinker, an outstanding writer and program planner across sectors of the business.